Lyft for Work
Art Direction, Design, Character Design, Illustration, Animation
This was an explainer of Lyft's enterprise program. In hindsight, the style probably didn't make the most sense for a business program, but it was a ridiculously short timeline (4 or 5 weeks) without a brief or background and no existing brand or identity work on the new program, so I didn't really get to think too hard. Ah, start-up life.
Assignment was to use Buck's amazing Waiting for Superman structure to illustrate the script, which I combined with the hilariously poppy and wonderful style of Dumb Ways to Die, sprinkled with some hipster personas.
Luckily the phenomenal Mark Teater was able to throw down some mad skills on the clock scene. Did I mention that during this timeline I decided to try to rig and animate a character for the first time?
Read more about the character development and character rigging on my blog.
This was an explainer of Lyft's enterprise program. In hindsight, the style probably didn't make the most sense for a business program, but it was a ridiculously short timeline (4 or 5 weeks) without a brief or background and no existing brand or identity work on the new program, so I didn't really get to think too hard. Ah, start-up life.
Assignment was to use Buck's amazing Waiting for Superman structure to illustrate the script, which I combined with the hilariously poppy and wonderful style of Dumb Ways to Die, sprinkled with some hipster personas.
Luckily the phenomenal Mark Teater was able to throw down some mad skills on the clock scene. Did I mention that during this timeline I decided to try to rig and animate a character for the first time?
Read more about the character development and character rigging on my blog.
