Lyft Origin Story
Art Direction
Wow, can you imagine how amazing it was to have my first go around as "a client" be with Buck, continuing to tell the story I started working on at Lyft 3 years previously? What a different experience to work with a huge budget, over many many months, and with all the firepower of Buck at your fingertips. A dream come true.
Ricardo Viramontes was my fearless leader/Creative Director/mentor, and Copywriter Chris Parsons was such a strong creative spirit and inspiration. We worked especially hard developing the "Future of Cities" section to make sure it told the unique vision of Lyft.
Watch The Story of Lyft
Wow, can you imagine how amazing it was to have my first go around as "a client" be with Buck, continuing to tell the story I started working on at Lyft 3 years previously? What a different experience to work with a huge budget, over many many months, and with all the firepower of Buck at your fingertips. A dream come true.
Ricardo Viramontes was my fearless leader/Creative Director/mentor, and Copywriter Chris Parsons was such a strong creative spirit and inspiration. We worked especially hard developing the "Future of Cities" section to make sure it told the unique vision of Lyft.
Watch The Story of Lyft
